Renewable Energy
About Client
Renewable Energy
About Client
The Challenge
Competing with industry giants like Tata and Amazon increases keyword bid prices, making it difficult to achieve a low cost per lead (CPL).
With limited brand recognition, it’s challenging to build trust and attract clicks, especially when users gravitate toward familiar names.
Popular industry keywords are highly competitive and may lead to irrelevant or low-quality traffic without a well-structured keyword strategy.
Users from platforms like IndiaMart and Justdial often compare prices aggressively, making it harder to convert without clearly showcasing value.
Standing out in Google Ads requires compelling ad copy and visuals, which is difficult in a market crowded with similar offerings.
Objective
Strategy and Execution:
Keyword Targeting & Segmentation
- Identified high-intent, long-tail, and product-specific keywords to reduce
competition from larger brands. - Focused on tightly themed ad groups to improve ad relevance and lower cost per click.
Geo-Targeted Campaigns
- Ran location-specific campaigns in regions with higher demand and lower
competition. - Allocated budget strategically to maximise reach among high-intent local
audiences.
Ad Copy & Extension Optimisation
- Crafted persuasive, benefit-driven ad copy that clearly communicated the client’s unique selling points.
- Implemented sitelinks, callouts, and structured snippets to increase ad credibility.
Landing Page Optimization
- Designed landing pages tailored to each campaign’s intent with fast load speeds and mobile-friendly layouts.
- Included strong value propositions and clear CTAs to drive higher conversion rates.
Performance Monitoring & Refinement
- Monitored key metrics like CTR, quality score, and CPL to guide optimisation.
- Continuously tested ad variations and refined targeting based on real-time performance data.
Takeaway:
- Reduced cost per lead
- Boosted lead quality
- Improved conversions
- Increased return on investment
Perfomance Results
170% Increase in Leads
Strategic keyword targeting and geo-focused campaigns resulted in a significant rise in qualified lead volume.
46.43% Reduction in Cost Per Lead (CPL)
Long-tail keyword bidding and negative keyword refinement lowered CPL by cutting inefficient spend.
9% Increase in Click-Through Rate (CTR)
Refined ad copy and ad extensions improved relevance and engagement.
3x Improvement in Conversion Rate
Optimised landing pages and strong CTAs led to more users taking desired actions.
Perfomance Results
+60%
Montly Booking
+2,5pp
Conversion Rate
-27%
Cost per Acquistion
+116%
Organic Leads from Local SEO
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