Interior Design
About Client
Our client is a premium luxury interior design firm renowned for transforming high-end residential spaces into bespoke masterpieces. With a strong presence in Bangalore, they specialise in delivering holistic solutions that blend aesthetics, functionality, and sophistication. Their design philosophy focuses on personalised elegance, using top-tier materials and craftsmanship to create timeless living experiences.
Interior Design
About Client
Challenges
The website was used as a landing page.
The website had multiple distractions and unclear CTAs, reducing user experience and leading to a higher bounce rate, which in turn resulted in lower conversions.
A mismatch between ad copy and on-site content leads to poor relevance, affecting ad rankings and increasing CPC.
Full websites are often heavier than landing pages, which load slowly, especially when not optimised, leading to performance drop-offs.
Lack of event tracking made it difficult to monitor user actions or optimise for conversions effectively.
The site isn’t mobile optimised, which is critical since a majority of ad traffic comes from mobile devices.
Objective
Strategy and Execution:
Audience Segmentation and Targeting
- Identified core target groups such as students, recent graduates, and career-switchers interested in aviation and travel.
- Used detailed interest targeting and custom audiences based on website visitors and engagement.
Creative and Messaging Optimisation
- Developed engaging ad creatives using student testimonials, aviation success stories, and training visuals.
- Emphasised course benefits, career scope, and placement support through clear, aspirational messaging.
Lead Generation Campaigns
- Ran Meta lead generation ads with pre-filled forms to reduce friction and boost sign-ups.
- Aligned ad copies with user intent by highlighting callouts.
Awareness and Remarketing Funnel
- Started with awareness campaigns using reels and short videos to introduce the brand and build credibility.
- Followed up with retargeting campaigns for engaged users using high-intent CTAs.
Take Away:
- Increased brand awareness among the audience.
- Significantly reduced cost per conversion.
- Generated a consistent flow of high-quality leads.
- Strengthened the brand’s credibility.
Perfomance Results
15.38% Average Click-Through Rate (CTR)
The compelling and sensitive ad copy achieved a 15.38% CTR, indicating strong relevance and emotional resonance.
234% Increase in Qualified Leads
Geo-targeted ads and optimised landing pages led to a 234% surge in qualified enquiries.
60% Reduction in Cost Per Click (CPC)
Refined targeting and negative keyword optimisation helped reduce 60% wasted spend and lower average CPCs.
More Case Studies
Our dedicated experts are ready & waiting to get started today.
