Hospitality
About Client
Hospitality
About Client
Challenges
The absence of customers resulted in no social proof, such as reviews, testimonials, or user-generated content, making it harder to build trust with new audiences.
With little to no brand awareness, the business struggled to gain visibility organically, requiring heavy reliance on paid promotions to attract attention.
The lack of historical data or customer insights made it difficult to define and target the right audience effectively, leading to potential ad spend inefficiencies.
Visual content was limited or poorly aligned with the brand, reducing the impact of posts and ads in showcasing food quality, ambiance, and unique offerings.
Without prior engagement or website traffic, retargeting strategies couldn’t be implemented, limiting the ability to build a strong ad funnel.
Even with many offers on a day-to-day basis, they were not completely sold out.
Objective
Strategy and Execution:
Social Media Setup and Content Creation
- Optimised Facebook and Instagram profiles with consistent branding and local business details.
- Designed a content calendar featuring high-quality food imagery, behind-the-scenes stories, and team highlights to build an engaging presence.
Awareness Campaigns
- Launched Meta awareness campaigns to introduce the brand to the local audience.
- Focused on maximising reach and impressions to drive brand recognition and build page engagement.
Traffic Campaigns
- Ran traffic campaigns directing users to the website and location map to drive foot traffic and online visibility.
- Used compelling visuals, menu highlights, and strong CTAs
Audience Development and Retargeting
- Built engagement-based custom audiences and began retargeting users who interacted with posts or ads.
- Created lookalike audiences based on early engagers to expand local reach.
Performance Monitoring and Optimization
- Monitored CTR, cost per result, and audience engagement weekly.
- A/B tested ad formats and creative elements to identify top-performing combinations and reduce CPC over time.
Take Away:
- Increased Local Visibility
- Boost in Engagement and Traffic
- Stronger Brand Presentation
- Actionable Insights
- Early Customer Base Formation
Perfomance Results
Facebook Awareness Campaign:
Gained 231 followers with $137 spent, achieving a low cost of $0.50 per follower and 14,000 impressions.
Instagram Growth:
Added 273 followers for $36.56, averaging $0.13 per follower.
Traffic Campaign Impact (Monthly):
Followers increased by 33%
Views grew by 30%
Reach rose by 182%
Content interaction surged by 200%
Overall, follower count grew 190%
High Engagement:
Multiple posts exceeded 25,000 views, indicating strong local engagement.
