Education
About Client
Education
About Client
Challenges
The site had a large number of course pages, leading to crawl inefficiencies, slow indexing, and technical errors like broken links and inconsistent internal linking.
Many course pages reused similar or identical content, which diluted keyword relevance and hurt the ability of new pages to rank effectively.
Lack of unique value propositions or course-specific optimisation made it harder for individual pages to stand out in search results.
New or updated course pages were being delayed or excluded from search engine indexing due to content redundancy and crawl depth issues.
Objective
Strategy and Execution:
Technical SEO Optimisation
- Conducted a full technical audit to resolve crawl inefficiencies, broken links, and internal linking inconsistencies that were affecting discoverability and indexing.
Canonical Tag Implementation
- Applied canonical tags to duplicate or similar course pages to prevent internal competition for the same keyword across different pages and ensure search engines index the correct version.
Content Differentiation Strategy
- Rewrote and optimised existing course pages with unique course-specific descriptions and distinct keyword targets to strengthen individual rankings. New Content Creation for Keyword Gaps
- Identified high-potential keywords that lacked dedicated pages and created new, fully optimised content to improve keyword coverage and organic visibility.
Structured Site Hierarchy
- Improved the site’s architecture by restructuring navigation and internal linking, helping search engines crawl deeper and users find relevant courses more easily.
On-Page SEO Enhancements
- Refined meta tags, headers, and alt texts across course pages with a focus on intent-driven, course-specific keywords to boost rankings and relevance.
Take Away:
- Faster indexing of course pages.
- Improved ranking for individual course pages.
- Canonical tags helped to improve SEO clarity.
- Improved organic visibility and lead potential.
Perfomance Results
428 leads generated
with just ₹7K ad spend using high- performing Meta lead generation campaigns.
Cost per lead reduced to ₹16,
significantly improving efficiency compared to previous efforts.
Average cost per click (CPC) was maintained at ₹30,
keeping traffic acquisition affordable.
Achieved an estimated ROAS of over 509%,
reflecting excellent returns on the total ad investment.
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