HealthCare
About Client
HealthCare
About Client
The Challenge
As a new website with low domain authority and no backlinks, gaining trust and authority from search engines was a major challenge.
With zero organic traffic and slow indexing, it became difficult to gain initial visibility or measure SEO impact in the early stages.
The lack of visibility in search engine results meant the site didn’t rank for the keywords, limiting its reach to potential patients.
High competition from established local dental clinics made it challenging to outrank them without strong, location-specific strategies.
The absence of optimised content and keyword-focused pages hindered the ability to rank for dental-specific and service-related queries.As a new website with low domain authority and no backlinks, gaining trust and authority from search engines was a major challenge.
With zero organic traffic and slow indexing, it became difficult to gain initial visibility or measure SEO impact in the early stages.
The lack of visibility in search engine results meant the site didn’t rank for the keywords, limiting its reach to potential patients.
High competition from established local dental clinics made it challenging to outrank them without strong, location-specific strategies.
The absence of optimised content and keyword-focused pages hindered the ability to rank for dental-specific and service-related queries.
Objective
Strategy and Execution:
Foundational SEO Setup
- Conducted a full website audit to fix technical issues such as crawl errors, slow page speed, and missing meta tags.
- Ensured proper site architecture, mobile responsiveness, and sitemap and robots.txt implementation for efficient indexing.
On-Page Optimisation
- Created and optimised key service pages using high-intent dental care keywords.
- Applied best practices for meta titles, descriptions, header structure, internal linking, and image alt texts.
Local SEO Implementation
- Integrated location-based keywords across pages to target nearby patients. Content Development & Blogging
- Published keyword-rich blogs regularly addressing common dental queries, procedures, and oral care tips.
- Focused on content that builds topical authority and answers patient search intent.
Backlink & Authority Building
- Built high-quality backlinks through guest posts, local partnerships, and health directories to increase domain authority.
- Monitored competitor backlinks and closed link gaps wherever possible.
Performance Tracking & Optimisation
- Monitored traffic, ranking, and engagement metrics.
- Continuously refined strategies based on keyword performance, bounce rates, and conversion paths.
Take Away:
- Improved keyword rankings and local search visibility.
- Increased organic traffic and patient enquiries.
- Strong domain authority.
- Greater trust and credibility.
Perfomance Results
Achieved a 40% increase in organic traffic,
indicating improved visibility and SEO effectiveness.
Leads grew by 93%,
reflecting higher user engagement and better conversion performance from organic search.
Demonstrated strong SEO ROI through enhanced keyword targeting, local optimisation, and content strategy.
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