HealthCare
About Client
HealthCare
About Client
The Challenge
Lack of SEO practices made it difficult to build momentum, as the website had no prior keyword rankings, backlinks, or optimisation history to leverage.
The absence of organic traffic, despite technical fixes, meant that resolving crawl errors and speed issues alone was insufficient to drive visibility due to a lack of content authority.
Low domain authority and trust signals posed a major challenge, as search engines had no reason to prioritise the site without credible backlinks or consistent content.
Strong competition from established healthcare centres made it difficult to rank for high-intent diagnostic and health screening keywords without good content and SEO strategies.
Objective
Strategy and Execution:
Technical SEO Fixes and Foundation Setup
- Conducted a comprehensive website audit to resolve crawl issues, ensure fast loading times, and implement mobile responsiveness.
On-Page Optimisation for Health Keywords
- Optimised all key pages with relevant health screening-related keywords, improved meta tags, headers, internal linking, and image alt attributes to enhance content relevance and crawlability.
Content Creation and Blogging Strategy
- Developed keyword-optimised blog posts tailored to specific health screening services offered by the client, helping to educate users, improve keyword targeting, and attract service-intent traffic to the website.
Local SEO Implementation
- Added location-specific keywords on service pages to increase visibility in local search results.
Backlink Building and Outreach
- Secured high-quality backlinks through guest posts, health-related directories, and partnerships with local medical communities to improve domain authority and trust signals.
Take Away:
- Increased visibility and traffic.
- Strengthened local presence.
- Improved domain authority.
- Attracted more qualified leads
Perfomance Results
76% Increase in Website Traffic
A 76% rise in website visitors highlights enhanced online visibility and successful traffic-driving strategies.
Average 5.29% Improved CTR
An average click-through rate improvement of 5.29% indicates more compelling ad creatives and better audience targeting.
63% Increase in Conversion
Conversions rose by 63%, showcasing more effective landing pages and a smoother user journey from click to action.
124% Return on Ads Spend
Achieving a 124% ROAS reflects that every rupee spent on advertising generated more than double in return value.
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