Education
About Client
Education
About Client
Challenges
Low awareness about aviation courses meant the audience had a limited understanding of the career prospects, requiring more educational and awareness-driven content.
High cost per conversion in previous campaigns made it difficult to maintain ROI, especially when targeting a young, budget-conscious audience.
Reaching the right audience—students genuinely interested in aviation careers—was challenging without precise targeting and filtering.
Limited brand visibility made it hard to build trust quickly, especially in a competitive training and education market.
Lack of strong testimonials or placement proof made it harder to convert cold leads into enquiries or admissions.
Objective
Strategy and Execution:
Audience Segmentation and Targeting
- Identified core target groups such as students, recent graduates, and career- switchers interested in aviation and travel.
- Used detailed interest targeting and custom audiences based on website visitors and engagement.
Creative and Messaging Optimisation
- Developed engaging ad creatives using student testimonials, aviation success stories, and training visuals.
- Emphasised course benefits, career scope, and placement support through clear, aspirational messaging.
Lead Generation Campaigns
- Ran Meta lead generation ads with pre-filled forms to reduce friction and boost sign-ups.
- Aligned ad copies with user intent by highlighting callouts.
Awareness and Remarketing Funnel
- Started with awareness campaigns using reels and short videos to introduce the brand and build credibility.
- Followed up with retargeting campaigns for engaged users using high-intent CTAs.
Take Away:
- Increased brand awareness among the audience.
- Significantly reduced cost per conversion.
- Generated a consistent flow of high-quality leads.
- Strengthened the brand’s credibility.
Perfomance Results
428 leads generated
with just ₹7K ad spend using high- performing Meta lead generation campaigns.
Cost per lead reduced to ₹16,
significantly improving efficiency compared to previous efforts.
Average cost per click (CPC) was maintained at ₹30,
keeping traffic acquisition affordable.
Achieved an estimated ROAS of over 509%,
reflecting excellent returns on the total ad investment.
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