Education
About Client
Education
About Client
Challenges
A broad audience (tech-interested learners) needed refined segmentation for better conversion.
A limited ad budget constrained experimentation and campaign scaling.
Ensuring accurate Meta Pixel, event tracking, and attribution setup.
Constant testing and optimization across creatives, copy, and audience layers.
Maintaining campaign consistency through structured optimization while effectively retargeting users based on their engagement levels to boost conversion performance.
Objective
Strategy and Execution:
Audience Segmentation
- Identified tech-savvy learners through interest and behavior targeting.
- Created separate segments for new visitors, engaged users, and returning prospects.
- Mapped each segment to a specific stage of the marketing funnel.
Pixel Setup & Event Tracking
- Installed Meta Pixel on key pages (home, form, thank you).
- Configured custom conversion events for accurate performance measurement.
- Enabled real-time tracking to support retargeting and optimization efforts.
Campaign Development & Launch
- Crafted distinct ad creatives for awareness, engagement, and conversion.
- Used persuasive ad copy aligned with the learning intent of the audience.
- Launched campaigns on Facebook and Instagram with defined conversion goals.
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A/B Testing & Continuous Improvement
- Ran A/B tests on ad formats (carousel, video, static).
- Tested variations in copy, visuals, and CTAs to identify top performers.
- Continuously refined targeting and messaging based on results.
Performance Optimization
- Monitored campaign performance daily for cost and engagement metrics.
- Shifted budgets to high-performing ad sets for better ROI.
- Paused underperforming assets and scaled successful creatives.
Take Away:
- Gained quality leads and engagement.
- Accurate tracking and audience segmentation.
- Increase in Return on Investment (ROI)
- Better results within a limited budget due to consistent optimization.
Perfomance Results
Generated 925 Facebook Leads
The campaign delivered 925 qualified leads through Facebook ads, reflecting strong audience targeting and message resonance.
Cost Per Result – ₹90
Achieved an efficient cost per lead, ensuring optimal use of budget without compromising on quality.
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