Education
About Client
Education
About Client
Challenges
Limited brand awareness and reach made it difficult to gain trust from both parents and potential franchise partners.
Minimal social proof and content assets reduced the effectiveness of ads in showcasing the brand’s credibility and success.
Targeting two distinct audiences – parents for admissions and entrepreneurs for franchises – required tailored ad copies and strategy.
Budget limitations demanded highly optimised campaigns to generate quality leads without excessive spend.
Improving ad creatives and building a more structured marketing funnel.
Objective
Strategy and Execution:
Audience Segmentation and Targeting
- Created distinct audience sets: one for parents seeking preschool/daycare and another for entrepreneurs interested in franchise opportunities.
- Used geo-targeting to reach high-potential areas for expansion and local enrolment.
Ad Funnel Development
- Launched awareness campaigns to introduce the brand and build recognition in new regions.
- Followed up with lead generation and traffic campaigns using strong CTAs.
Creative and Messaging Optimisation
- Designed ad creatives highlighting key USPs: child-centric curriculum, safe environment, and proven franchise model.
- Incorporated testimonials, centre visuals, and success stories to build trust and engagement.
Performance Monitoring and Scaling
- Regularly reviewed ad performance to identify top-performing regions and creatives.
- Scaled successful campaigns and reallocated budget to maximise ROI and support new franchise launches.
Take Away:
- Massive Brand Growth
- Consistent High-Quality Lead Flow
- Stronger Market Positioning
- Enhanced Franchise Credibility
Perfomance Results
Franchise Lead Campaign
A 5-month lead campaign resulted in a 650% increase in franchise locations, growing from 2 to 15, with a 4.8 times return on ad spend (ROAS).
Admissions Campaign Performance:
The admissions campaign delivered a 100%+ increase in enrolment revenue, driven by highly qualified leads and optimised targeting.
High Conversion Efficiency:
Both campaigns achieved strong conversion rates, with consistently high engagement and lead-to-close performance across all stages of the funnel.
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