HealthCare
About Client
HealthCare
About Client
The Challenge
Low visibility due to high keyword difficulty; dental keywords are highly competitive and expensive due to numerous clinics bidding for the same terms.
Many dental clinics offer similar services, like pediatric dentistry and cosmetic treatments like Invisalign, making it hard to stand out and generate leads.
Lack of awareness and promotion of specific services.
Objective
Strategy and Execution:
In-Depth Keyword Research
- Used Google Keyword Planner and competitor analysis to curate a keyword list with strong search volume and reasonable CPC.
- Identified high-intent, location-specific keywords.
- Keywords were grouped by service category for focused ad groups.
Landing Page Optimization
- Directed traffic to an optimized landing page with a clear call to action.
- Increased conversion rate with a fast, mobile-optimized landing page.
Create Compelling Ad Copy
- Crafted ad copy that highlights USPs and added call extensions for direct bookings.
- Implemented Responsive Search Ads with variations of headlines and descriptions.
- Added sitelinks to key service pages.
Audience Targeting
- Targeted users within a 5–10 km radius of the clinic to ensure local targeting and minimize waste spending.
- Created separate campaigns for different services.
Take Away:
- Increase in website traffic
- Reduction in cost per click
- Improved click-through rate
- Increase in conversions
Perfomance Results
76% Increase in Website Traffic
A 76% rise in website visitors highlights enhanced online visibility and successful traffic-driving strategies.
Average 5.29% Improved CTR
An average click-through rate improvement of 5.29% indicates more compelling ad creatives and better audience targeting.
63% Increase in Conversion
Conversions rose by 63%, showcasing more effective landing pages and a smoother user journey from click to action.
124% Return on Ads Spend
Achieving a 124% ROAS reflects that every rupee spent on advertising generated more than double in return value.
More Case Studies
Our dedicated experts are ready & waiting to get started today.
