HealthCare
About Client
HealthCare
About Client
Challenges
A newly launched website with no existing organic traffic and no SEO history.
It was hard to outrank the competitors due to high competition from big brands like Manipal and Apollo.
Low online visibility due to poor website structure and content that doesn’t match user intent or solve search queries.
Difficulty in achieving top rankings for highly competitive medical-related terms.
Objective
Strategy and Execution:
Keyword Research
- Identifying the right keywords that potential clients or patients are likely to search for.
- Uncovering high-intent search terms, long-tail keywords, and related queries.
On-page Optimization
- Optimizing website content for healthcare services, including symptoms, procedures, and treatments, to address common health concerns.
- Strategically enhancing titles, headers, and meta descriptions with relevant, high-impact keywords to improve search visibility.
Content Marketing
- Crafted and published SEO-optimized blogs that align with high-intent search queries relevant to the audience.
Technical SEO
- Maintaining overall website performance by fixing broken links and optimizing site speed to enhance user experience and search engine rankings.
- Ensuring proper indexing of all relevant pages to appear in search results.
- Checking for mobile responsiveness and user-friendliness across all devices.
Local SEO
- Strengthening online credibility by acquiring citations in reputable healthcare directories.
- Building trust and enhancing reputation by responding to patient reviews.
- Optimizing local search presence through a well-maintained GMB.
Take Away:
- Growth in organic traffic
- Increased local visibility
- Higher conversion rate
Perfomance Results
Organic keyword ranking
Our primary keywords are ranking in the 1st position, and our secondary keywords are ranking in the top 5 positions.
Traffic increased by 200%
The website experienced a 200% surge in visitor numbers; traffic went from 0 to 10k every month, indicating significantly higher visibility and outreach.
Leads increased by 120%
Lead generation grew by 120%, and bookings went from 0 to 150+ every month, reflecting improved targeting and stronger user engagement across marketing channels.
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