HealthCare
About Client
HealthCare
About Client
The Challenge
The website’s poor user experience is leading to a high bounce rate and lower user engagement, negatively impacting ranking.
Low visibility in search engines due to weak content, lack of proper keyword strategy, and minimal on-page SEO.
Strong competition from major healthcare brands like Apollo, Practo, and Max Healthcare made it difficult to rank for high-intent and broad medical- related keywords.
Limited domain authority and backlinks make it harder to gain trust signals in a competitive industry.
Objective
Strategy and Execution:
Website Optimisation & User Experience Improvements
- Redesigned the site structure to improve navigation, load speed, and mobile responsiveness.
- Ensured clean layouts, strong CTAs, and intuitive user flow to reduce bounce rates and enhance engagement.
Local SEO Implementation
- Added location-based keywords across service and landing pages to boost visibility in local searches.
- Created and optimised Google Business Profile and relevant local citations for better local discoverability.
Keyword-Rich Blog Content Strategy
- Published regular, SEO-friendly blogs targeting long-tail and location-specific health-related queries.
- Focused on specific topics like preventive healthcare and nutrition to attract qualified traffic and improve topical authority.
On-Page SEO Optimisation
- Optimised meta tags, headers, internal linking, and image alt texts on all key pages.
- Aligned content with user search intent to improve dwell time and conversions.
Backlink Building & Competitive Positioning
- Built backlinks from credible health, wellness, and local directories to improve domain authority.
- Monitored top competitors like Apollo and Practo to identify content and keyword gaps.
Performance Tracking and Iteration
- Regularly tracked rankings, traffic, and lead flow.
- Continuously refined content and keyword targeting based on performance data.
Take Away:
- Increase in website traffic
- Reduction in cost per click
- Improved click-through rate
- Increase in conversions
Perfomance Results
Website ranking improved by 50%
with key pages consistently appearing in the top five search positions.
Organic leads grew by 200%
reflecting stronger visibility and improved targeting.
User engagement increased by 50%,
indicating enhanced on-site experience and more relevant content.
Overall SEO efforts led to sustained growth in traffic, conversions, and brand trust.
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