Hospitality
About Client
Our client is a leading provider of hospitality services across India. They focus on delivering complete assistance with compassion and professionalism. They specialise in handling all emergency assistance, documentation, and logistics during difficult times.
Hospitality
About Client
Challenges
Higher cost per lead and optimisation of ad placement.
Hospitality-related ads often fall under Google’s “sensitive content” category; as a result, ads may be disapproved or have limited reach.
Hospitality services rely on location-specific and low-volume search keywords; ads may not receive sufficient impressions or clicks.
Lack of negative keyword management. Without filtering, ads may appear for unrelated search terms, leading to wasted spend and potential harm to the brand’s reputation.
Objective
Strategy and Execution:
Achieve High Ad Approval Rate
- Avoid sensitive or disallowed terms.
- Using refined and thoughtful visuals
Improve Click-Through Rate (CTR) and Quality Score
- Align keywords, ads, and landing pages tightly.
- Focus on relevance and user experience.
Maximise Local Reach & Relevance
- Target high-intent, location-based search queries.
- Geo-target a 5–10 km radius around service locations
Optimise for High-Intent Conversions
- Prioritise both call and form submissions
- Add call extensions to all ads.
Performance Monitoring & Refinement
- Filter out irrelevant traffic and avoid unqualified clicks.
- Add negative keywords.
- Monitor the search terms report weekly and refine keywords.
Take Away:
- Increased click-through rate (CTR)
- Reduced cost-per-click (CPC)
- Growth in hyper-local, high-intent leads
- Stronger online presence
- Enhanced brand trust and user engagement
Perfomance Results
15.38% Average Click-Through Rate (CTR)
The compelling and sensitive ad copy achieved a 15.38% CTR, indicating strong relevance and emotional resonance.
234% Increase in Qualified Leads
Geo-targeted ads and optimised landing pages led to a 234% surge in qualified enquiries.
60% Reduction in Cost Per Click (CPC)
Refined targeting and negative keyword optimisation helped reduce 60% wasted spend and lower average CPCs.
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