Hospitality
About Client
Hospitality
About Client
Challenges
As a newly launched website, it had low domain authority, making it harder to rank for competitive keywords.
Existing content lacked proper keyword usage, meta titles and descriptions, heading structure, and internal linking necessary for strong on-page SEO.
Pages offered unoptimised content that didn't align with search intent, reducing visibility and engagement.
The website lacked backlinks from authoritative domains, limiting its credibility and ranking potential.
Poor visual design and user experience lead to high bounce rates and low time on site, negatively affecting SEO performance.
Objective
Strategy and Execution:
Technical SEO Audit & Fixes
- Conducted a complete SEO audit to identify crawl issues, missing tags, and broken links.
- Fixed site architecture, improved page speed, and ensured mobile responsiveness for better crawlability and user experience.
On-Page SEO Optimization
- Implemented keyword research to target long-tail keywords, relevant queries.
- Optimised meta titles, descriptions, headers, and internal linking across all key pages.
Content Strategy Development
- Created and optimised SEO-friendly content that aligns with user search intent and highlights the client’s services.
- Focused on adding informative blog posts and service pages to target long-tail keywords and improve relevance.
Backlink Building & Authority Growth
- Built high-quality backlinks through guest posting, local citations, and outreach to relevant industry websites.
- Improved the domain authority to enhance trust and ranking competitiveness.
User Experience & Design Enhancements
- Revamped visual layout and site structure to improve user experience.
- Ensured intuitive navigation, strong CTAs, and a clean design to reduce bounce rate and increase time on site.
Take Away:
- Ranked on the first page of Google
- Growth in organic traffic
- Reduced bounce rate
- Strong domain authority
Perfomance Results
The website experienced a 100% increase in organic traffic, significantly boosting visibility and discoverability.
Keyword rankings improved by 80%,
placing key service-related terms on the first page of Google search results.
Leads increased by 40%,
driven by more relevant traffic and optimised landing pages.
User engagement rose by 40%,
supported by improved content alignment, navigation, and visual design enhancements.
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