Real Estate
About Client
Real Estate
About Client
The Challenge
Despite offering top-tier dental care and a strong local reputation, the clinic faced several digital growth challenges and approached us to address the following issues:
Underwhelming Online Visibility: Clinic wasn’t showing up in search results for important local keywords like “dentist near me” or “cosmetic dentist [City]”.
Low conversion rate on ads and site: Paid search budgets weren’t translating into appointments—site visits lacked persuasive content and booking CTAs.
Missed Engagement Opportunities: No targeted content orremarketingstrategy to nurture site visitors into bookings consultations.
Objective
Strategy and Execution:
Campaign Geo-targeting
- Specifically focused on Gurgaon as a region to avoid any untargeted queries.
- Bid adjustments with higher bids for Gurgaon to avoid any
leakage of traffic for Gurgaon geography.
Keyword Tool
- Used tool to find relevant keywords that will get closer to user
search queries on Search Network. - The selection of the right keywords was important as the more
specific and relevant a keyword is, the better chance of our ads
showing only to those looking for our service.
Ad Extension
- Implemented “Call Extensions” to have more leads through website and phone calls.
- Through this extension it became even easier for end user to contact and direct call for any property consulting.
Mobile specific campaign
- Created specific campaigns for mobile device and hence improved the chances of getting phone calls from our campaign.
Launch of Display Campaign
- Implemented Display network strategy to reach new consumers and introduce them to our unique idea.
Perfomance Results
+60%
Montly Booking
+2,5pp
Conversion Rate
-27%
Cost per Acquistion
+116%
Organic Leads from Local SEO
Perfomance Results
+60%
Montly Booking
+2,5pp
Conversion Rate
-27%
Cost per Acquistion
+116%
Organic Leads from Local SEO
More Case Studies
Home Interior
Conversion
130%
Conversion
130%
Conversion
130%
Conversion
130%
Conversion
130%
Conversion
130%
Our dedicated experts are ready & waiting to get started today.
