Real Estate
About Client
Real Estate
About Client
The Challenge
Since the project was already completed but had no customers, there was high pressure to generate immediate interest and conversions within a limited time frame.
The brand lacked awareness across digital platforms, making it difficult to build trust and attract attention in a competitive real estate market.
Poor geo-targeting in previous campaigns resulted in ads reaching irrelevant audiences outside the project’s vicinity, wasting ad spend.
With no established social media presence, it was challenging to leverage organic engagement or retarget warm audiences.
The absence of tailored messaging for different buyer personas reduced the relevance and effectiveness of ad creatives.
Objective
Strategy and Execution:
Audience Segmentation and Targeting
- Identified and targeted high-intent buyer personas based on interests like real estate investment, property buying, and homeownership.
- Focused geo-targeting on nearby cities, high-growth zones, or real estate demand.
Brand Awareness Campaigns
- Launched awareness campaigns using project walkthrough videos, lifestyle-focused reels, and branding creatives.
- Built credibility through consistent social media storytelling—project progress, testimonials, and construction updates.
Lead Generation Funnel
- Ran lead generation campaigns with Meta lead forms and custom landing pages showcasing floor plans, pricing, and amenities.
- Integrated instant lead capture with CRM follow-up systems for quick response and nurturing.
Creative and Ad copy Optimisation
- Used high-quality visuals, drone shots, and customer-centric messaging highlighting location benefits, amenities, and project readiness.
- Tested multiple formats—carousel, video, stories—to identify the best- performing creatives.
Performance Monitoring and Scaling
- Tracked CPL, CTR, and lead quality to measure ad performance.
- Paused underperforming ads, reallocated budgets, and scaled winning ad sets in high-converting regions.
Takeaway
- Brand awareness across social media platforms.
- Generated a steady flow of qualified leads.
- Reduced ad spend wastage.
- Improved trust and engagement.
- Accelerated customer acquisition.
Perfomance Results
80% of Apartments Sold Within 90 Days
Meta campaigns effectively generated high-intent leads, resulting in rapid sales and strong project traction.
Cost Per Lead (CPL) Maintained at ₹200
Efficient targeting and lead nurturing kept CPL remarkably low despite the high-ticket nature of the product.
30% Conversion from Inaugural Event Audience
Strategic promotion of the project launch event attracted a high-intent crowd, leading to a strong offline conversion rate.
Significant Uplift in Brand Visibility and Engagement
Increased reach and interest among the target demographic helped establish the brand's credibility in the local real estate market.
Perfomance Results
+60%
Montly Booking
+2,5pp
Conversion Rate
-27%
Cost per Acquistion
+116%
Organic Leads from Local SEO
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